Design & Marketing for all media

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  • Steve Kirkland and Myself 1992, on the 'Gravy Train' with hair.

HISTORY

My name is Kevin Bond the owner of Bond Design Associates trading as BDAallMedia.com. I left school at 16 went to college with one art O’level and it’s been a rollercoaster ever since. I started work 10 years before the first Apple Mac appeared at the time of the three day week when there was not enough fuel to go around and we worked under candlelight. ‘You were lucky!’ I hear you cry. ‘I had to get up half an hour before I got up, lick road clean with tongue etc etc.’ I was ace at drawing a straight line with a Rotring Pen in the dark and the fastest PMT maker in the business (Photographic Mechanical Transfer).

Marriage came and then children so the paste up job I had in Watford wasn’t enough for me because I always wanted more. I wanted an 18” Sony Trinitron not some standard telly. I wanted holidays abroad with the family and not Butlins.

I saw an advert in the paper so I started doing freelance work for this guy in Harrow who was a top designer as far as I was concerend and very slick with the Pantone markers. I learnt how to present work to the highest standards and so spent quite a few years in agencies in London on varied accounts. Even got quite slick with the magic markers myself. I used to earn £10 an hour which was pretty good then and a terrace house in Watford cost 22,000. Mind you it was like getting blood out of stone from the London Agencies. There were times when you never got paid.

I was never very good at saving money though. I think Margaret Thatcher was partly responsible for that. We had some fun though, while it lasted. We’ll just have to watch the pennies for a few years while the powers that be work out how to get us out the quogmire.

If every person in China decided to have a newspaper in the morning there wouldn’t be enough trees. That was from a quote on the TV programme ‘Wild China’. Maybe they can have all our cars and we can have all their bicycles. Could be a good swap!

Supermarkets and modern marketing techniques keep producing more and more uneccesary plastic, waste goes unchecked and councils charge the earths to get rid of it. We really should try harder to shop for local produce in a paper bag, recycled of course. The problem is we are all too busy trying to make ends meet to do anything about it. That’s what they want.

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